This job ad has been posted over 40 days ago...
Research & Marketing Manager
at Tarsh Lazare in South East
Research & Marketing Manager
c.£55,000 - £60,000 + Car + Benefits
Northern Home Counties
Fascinating and perhaps uniquely challenging role for a market research and marketing specialist who can bring their skills to this fast growing food ingredients business based north of London. In a business which supplies ingredients to the FMCG and foodservice sector, your challenge is to establish a market research function – sourcing consumer, industry, trend and competitor information, and advising the commercial and R&D teams on strategic, tactical and longer term NPD and innovation issues and strategies. You will also create marketing collateral and materials to support the commercial function, working with the team to strengthen existing customer relationships and drive new business partnerships.
Our Ideal Candidate
By definition this role needs a hybrid research/marketing specialist to meet the brief. A robust understanding of qual and quant approaches is key, ideally including both B2B and B2C experience. You’ll also have experience of looking for industry and consumer trends and identifying potential business opportunities. Strong analytical skills are of course key, but this is a role for practical, hands-on operator who can use data to make clear business recommendations and then work with the management team to drive the business. The company is not seeking a pure marketing guru but experience of setting marketing objectives and developing business plans and marketing/promotional materials is also important. Needless to say, an interest in food would be valuable!
Company Profile
Our client is a long-established supplier of ingredients to the food industry working with companies across the globe to service the consumer goods and foodservice markets. The company has a reputation for quality employing ground breaking technologies, and works closely with all its customers to develop products often unique to that business. Although a B2B operation, the company is closely focused on understanding the end consumer, ensuring that flavour, texture and appearance are high on the agenda, and invests substantially in development kitchens and consumer research to identify the latest trends and ensure products are of the highest quality.
Tarsh Lazare is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with extensive marketing and recruitment experience working with brand management, communications, category management, customer marketing, brand consulting and insight/research specialists across a wide range of industry sectors. If you would like to discuss this role, or any other roles that might be suitable, please e-mail or call one of the team now on 020 7566 9890.
c.£55,000 - £60,000 + Car + Benefits
Northern Home Counties
Fascinating and perhaps uniquely challenging role for a market research and marketing specialist who can bring their skills to this fast growing food ingredients business based north of London. In a business which supplies ingredients to the FMCG and foodservice sector, your challenge is to establish a market research function – sourcing consumer, industry, trend and competitor information, and advising the commercial and R&D teams on strategic, tactical and longer term NPD and innovation issues and strategies. You will also create marketing collateral and materials to support the commercial function, working with the team to strengthen existing customer relationships and drive new business partnerships.
Our Ideal Candidate
By definition this role needs a hybrid research/marketing specialist to meet the brief. A robust understanding of qual and quant approaches is key, ideally including both B2B and B2C experience. You’ll also have experience of looking for industry and consumer trends and identifying potential business opportunities. Strong analytical skills are of course key, but this is a role for practical, hands-on operator who can use data to make clear business recommendations and then work with the management team to drive the business. The company is not seeking a pure marketing guru but experience of setting marketing objectives and developing business plans and marketing/promotional materials is also important. Needless to say, an interest in food would be valuable!
Company Profile
Our client is a long-established supplier of ingredients to the food industry working with companies across the globe to service the consumer goods and foodservice markets. The company has a reputation for quality employing ground breaking technologies, and works closely with all its customers to develop products often unique to that business. Although a B2B operation, the company is closely focused on understanding the end consumer, ensuring that flavour, texture and appearance are high on the agenda, and invests substantially in development kitchens and consumer research to identify the latest trends and ensure products are of the highest quality.
Tarsh Lazare is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with extensive marketing and recruitment experience working with brand management, communications, category management, customer marketing, brand consulting and insight/research specialists across a wide range of industry sectors. If you would like to discuss this role, or any other roles that might be suitable, please e-mail or call one of the team now on 020 7566 9890.
Compensation: £55,000 - £60,000 / year
Published at 02-02-2009
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Viewed: 419 times